Auxiliary design elements

Auxiliary design elements for use in communication materials like symbols, feature elements, seals and patterns.

A1 Xplore

This symbol is used to identify products and services for the Xplore category within the communications.

A1 Pattern

The A1 pattern is built on an isometric grid to create a visual link to the A1 visual assets such as icons and auxiliary design elements.

The pattern itself is intended to be used as an A1 brand ‘watermark’ where other design elements are not used. For example, it may be used on presentation slides or create a texture on social-media imagery. 

B2C Customer services

This category represents customer-facing services or initiatives. The design consists of a box containing the A1 logo glyph with a typographic descriptor attached.

Product features

If highlighting product features, use relevant icons from our icon-set. Icons should appear in A1 Black or white, dependent on legibility.

To find out more about our icons.

Highlighting features

When a product feature requires specific attention, it can be highlighted using a hexagonal background shape or grouped with a text descriptor. In these situations, we call the resulting element a ‘badge’.

Multi-feature hive


If displaying multiple product feature badges together, they can be grouped into a linked construction called a ‘hive’. 

Quality seals

These elements represent a characteristic, property or attribute relating to an A1 product, service or entity.


If a campaign initiative will have a sufficient lifespan, an Advice/Service/Bonus badge can be created. This identifier has two parts: the hexagon with icon and the typographic description.

Colour versions

Auxiliary design elements can be coloured in Hot Red and Heavy Grey and Blue.

Check out our Brand Guidelines!