Design Styles
There are two styles of advertising communication in the A1 system.
Style 1
Lifestyle advertising
Style 2
Product focused hard-sell advertising
with logo texture border
There is also a combination of the two styles permitting products to be placed into Style 1 advertising.
Style 1 Hybrid
Lifestyle environment with product
Design elements
There are generally four design components for each communication layout.
1. Photography / Texture
In Style 1 the image serves as a backdrop to the other elements. In Style 2 the logo texture serves as a border for the advert.
2. Headline and sub-heading
The headline and sub-heading work as a unit and are never separated.
3. Information
Body text, price, icons, URL and disruptors.
4. Logo
The logo can, depending on the layout, be placed in any corner.
