In order to create a coherent visual system the icons were developed to reflect aesthetic elements of the A1 Serif typeface.

The icon system

The icon system aims to support our customers in finding the product, service or function they are looking for quickly and easily.

Design principals

The A1 icons are characterised by their angular shapes and geometry. Because the icons are built on a grid system the angles do not follow a fixed set of degrees. The examples below show the most typical angles used for A1 icons.

Although angles are an important part of the icon style, curves and circular forms are also permitted to allow better legibility for some concepts.

Find and get what you need!