A1 logos
Our logos reflect the dimensionality of life in the digital age.
A strong and distinctive mark fulfills the needs for multiple applications. Its 3rd dimension and playfully behaviour strengthens the individual personality of the mark.
The logo system
is consisting of a corporate logo, a small group of product/service related logos and local solutions for each regional market gives orientation and shows local flavor.
Corporate A.
The red ‘A’ logo is the main corporate identifier. It should be used for all corporate and internal applications, for stationary, templates like contracts, forms, invoices. In merchandising and in all signage or marking of A1 buildings and offices, for corporate communication, internal communication and A1 Telekom Austria Group.
Product logos
The product related A logos are for use on specific types of communication. The personality of each reflects an aspect of the A1 offer from infrastructure, audiovisual media to data packages.
TV
- Hardware packaging
- Application & platform
- TV and OTT
Matrix
- Hardware packaging
- Application & platform
- Fixed, bundles and Smart Home
Music
- Application & platform
5G
- Network advertising
- Tariff communication with 5G as differentiator
- NOT for general device & mobile tariff communication
Gaming
- Hardware & accessories packaging
- Not to be used for e-sports communications
Prepaid
- Starter packs and SIM packaging
Local logos
There are a selections of country specific logos which represent different cultural, natural or geographic aspects of the regions they are found. These logos should only ever be used for corporate activities (internal) where their use can enrich the communication or message. They should always be used in combination with the red A logo as the standard identifier.













Logo usage
The standard version of the logo should never be used without a logo box on coloured, dark backgrounds.
When placed on a white background, the logo box is not visible but it is used to position the logo within the composition
Creating a logo landscape
The As are arranged using a virtual horizon which can be established using the horizontal bar of the A.
Lines of perspective will never be true with multiple A sizes but the landscape effect is created.
Identifiers
To align with our philosophy of one company, one logo, we have a series of identifiers for the different business areas and initiatives which happen within the A1 Group.
Logo portfolio overview
Corporate-A
Product/service related logos
TV-A
Matrix-A
Music-A
5G-A
Fibre Blue-A
Gaming-A
Prepaid-A
Situative logos
IT-A
Martenitsa-A
Bulgaria
Xmas-A
Football-A
Theater-A
Birthday-A
Rose-A
Bulgaria
Safety-A
Beach Volleyball-A
Thank You-A
Associative logos
Chrome-A
Diversity-A
Electricity-A
Pin-A
Graffiti-A
Nature-A
Local logos
Slovenia
Honey-A
Slovenia
Lace-A
Slovenia
Lace-A
Bulgaria
Embroidery-A
Bulgaria
Rose-A
Bulgaria
Martenitsa-A
Croatia
Licitar-A
Croatia
Dalmatian-A
Macedonia
Filigree-A
Macedonia
Mosaic-A
Serbia
Rug-A
Serbia
Azbuka Alfabet-A
Serbia
Raspberry-A