Assets & Tools design refresh - A1 Brand Portal

design refresh!

Unmistakably A1

A rich palette of new Design Elements

The new design assets and guidelines are available now. Before usage and implementation please check with your local MarCom department regarding to the local roll-out timing.

Logo

There are three Red A logo variations, the standard, the simplified and the basic.

Logo Landscape

Landscapes can be created based on the Red A as a key visual.

Colours

Colour ensures visual consistency across everything we do.

Icons

Iconography communicates messages across different languages and cultures.

Photography

Photography brings real life into the world of our brand.

Illustrations

Illustrations are elements in our toolkit that bring our brand to life.

Typography

Don’t underestimate the power of a great message beautifully set in our typeface.

Auxiliary

Auxiliary design elements for use in campaign material are categorised into 5 levels

Layout

The A1 layout system allows us to structure and organise all the design assets and content.

Logo Landscape

Landscapes can be created based on the Red A as a key visual.

Colours

Colour ensures visual consistency across everything we do.

Icons

Iconography communicates messages across different languages and culture.

Photography

Photography brings real life into the world of our brand.

Logo Landscape

Landscapes can be created based on the Red A as a key visual.

Colours

Colour ensures visual consistency across everything we do.

Icons

Iconography communicates messages across different languages and culture.

Photography

Photography brings real life into the world of our brand.

Illustrations

Illustrations are elements in our toolkit that bring our brand to life.

Typography

Don’t underestimate the power of a great message beautifully set in our typeface.

Auxiliary

Auxiliary design elements for use in campaign material are categorised into 5 levels

Layout

The A1 layout system allows us to structure and organise all the design assets and content.

The A1 Brand in Use

Stationery

Business Cards | Envelope | Letterhead | Compliment Slip | A4 Folder

Non Commercial Spaces

Large common spaces | Learning spaces | Social spaces | Narrow spaces

Fleet design language

Service Vehicles | Corporate Cars

Merchandise and Events

Standard | Premium | Sport teams

ESG

ESG Identifier guidelines

Guideline Archive

We are still working on the final details on some more design elements, layouts and styles.
For the time being use the guidelines archive.

Sound

We will publish the new guidelines shortly.

Diversity

We will publish the new guidelines shortly.

Assets

Looking for images / illustrations?

Search the DAM >

In case of doubt about usage rights and restrictions please contact your MarCom department

Shortcuts

Understand our Brand

Brand Strategy

POS

Guidelines

Videos from all A1 countries

A1 Video Archive

Diversity

Brand Guidelines

ESG

Brand Guidelines

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A1 Telekom Austria Group