Challenging category norms
Exceeding expectations
Elevating the ordinary
extra
Communication design
with the little
extra.
Turning technology into experience means challenging norms.
Turning technology into experience means challenging norms.
Exceed expectations and elevate the ordinary. For an exciting brand experience.
Exceed expectations and elevate the ordinary. For an exciting brand experience.
Challenging category norms
Exceeding expectations
Elevating the ordinary
extraordinary
Enhancing daily life
Doing the basics brilliant well
Being accessible and intuitive
Enhancing daily life
Doing the basics brilliant well
Being accessible and intuitive
ordinary
Unmistakably A1
Our design principles.
Useful
Responsive
Surprising
Useful
Responsive
Surprising
A strong brand needs a unique handwriting. Therefore we introduced design principles. Everything you create feels unmistakably like A1.
Useful
Useful
We use design to solve problems and make people’s lives easier – externally and internally.
We use design to solve problems and make people’s lives easier – externally and internally.
Responsive
Responsive
Our expression is flexible, dynamic and empathetic to the needs of our audiences.
Our expression is flexible, dynamic and empathetic to the needs of our audiences.
Surprising
Surprising
We create outstanding communication, keeping things fresh to continually earn people’s attention.
We create outstanding communication, keeping things fresh to continually earn people’s attention.
All based on our
brand communication strategy:
Inform Involve Inspire
be Useful be Responsive be Surprising
We inspire people and accompany them through their life and business in the digital age.
Each brand interaction matters.
Communication for valuable brand experiences.
One voice.
One look.
One brand.
Understand, explore and create
Brand Strategy
Design Portal