One Company.

One brand.

One voice.

These guidelines shall give you an orientation on how to communicate in communication, media and advertising. With the opportunity to act flexible, depending on special requirements of your market.

Our brand communication focuses on:

Inform

Involve

Inspire

Talking about technology we communicate short and precise – with a personal tone of voice.

Simple

Hands on

Simple

Hands on

Because we
want to

Info
rm

Simple

Hands on

Because we want to

Inform

Because we want to

Inform

Residential

Making it easy for our customers at every interaction is our aim. Therefore we inform effectively and clearly. Speaking with a personal and active tone of voice.

B2B

Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.

Residential

Making it easy for our customers at every interaction is our aim. Therefore we inform effectively and clearly. Speaking with a personal and active tone of voice.

B2B

Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.

Our communication, especially talking to our customers – is always on eye-level.

Approachable

Caring

Encouraging

Because we want to

Involve

Residential

Connecting people to each other and the world means to involve. We communicate with our customers on eye-level, rather casual that corporate – always talking about solutions, not problems.

B2B

Being trustworthy we forster the personal relationship. We involve partners by acting confident and supportive – being part of their success-story.

Approachable

Caring

Encouraging

Because we
want to

In
vol
ve

Approachable

Caring

Encouraging

Because we want to

Involve

Residential

Connecting people to each other and the world means to involve.
We communicate with our customers on eye-level, rather casual that corporate – always talking about solutions, not problems.

B2B

Being trustworthy we forster the personal relationship. We involve partners by acting confident and supportive – being part of their success-story.

Speaking about us, we are optimistic and empowering. Always involving people with Storytelling.

Curious

Self-confident

Because we want to

Inspire

Residential

Exploring new possibilities in a connected world, creating digital advantage for business – that is what we deliver. Therefore we inspire by telling Stories, always being optimistic and empowering.

B2B

Being self-confident we show a “we can to this” attitude to our partners. To inspire them in their everyday business.

Curious

Self-
confident

Because we
want to

In
spi
re

Curious

Self-confident

Because we want to

Inspire

Residential

Exploring new possibilities in a connected world, creating digital advantage for business – that is what we deliver. Therefore we inspire by telling Stories, always being optimistic and empowering.

B2B

Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.

One voice.

One look.

Discover our extraordinary brand design.

Brand Communication Design

Understand, explore and create

Brand Strategy

Assets & Tools

A1 Employer Value Proposition