Communication design
with the little 

extra.

Turning technology into experience means challenging norms.

Turning technology into experience means challenging norms.
Exceed expectations and elevate the ordinary. For an exciting brand experience.
Exceed expectations and elevate the ordinary. For an exciting brand experience.

Challenging category norms

Exceeding expectations

Elevating the ordinary

extraordinary

Enhancing daily life

Doing the basics brilliant well

Being accessible and intuitive

Challenging category norms

Exceeding expectations

Elevating the ordinary

extra

Enhancing daily life

Doing the basics brilliant well

Being accessible and intuitive

ordinary

Unmistakably A1

Our design principles.

Useful

Responsive

Surprising

Useful

Responsive

Surprising

A strong brand needs a unique handwriting. Therefore we introduced design principles. Everything you create feels unmistakably like A1.

Useful

Useful

We use design to solve problems and make people’s lives easier – externally and internally.

We use design to solve problems and make people’s lives easier – externally and internally.

Responsive

Responsive

Our expression is flexible, dynamic and empathetic to the needs of our audiences.

Our expression is flexible, dynamic and empathetic to the needs of our audiences.

Surprising

Surprising

We create outstanding communication, keeping things fresh to continually earn people’s attention.

We create outstanding communication, keeping things fresh to continually earn people’s attention.

All based on our
brand communication strategy:

Inform Involve Inspire

be Useful be Responsive be Surprising

We inspire people and accompany them through their life and business in the digital age. 

Each brand interaction matters.

Communication for valuable brand experiences.

One voice.

One look.

One brand.

Understand, explore and create

Brand Strategy

Design System

Assets & Tools