Welcome to our design world
A strong brand needs a unique style. Therefore we introduced new design principles and guidelines so everything you create feels unmistakably like A1.
Our brand is always in movement.
Our guidelines and assets are updated regularly. Be sure to check the Design Portal when you start working on a new project, product or piece of communication. Check here for the latest updates.
The access to the guidelines and design assets is for registered users only. For accessing the full guidelines and assets, please log in.
fundamentals
Update: Nov. 2023
Logo
Applying the logo in a consistent and recognisable manner across all touchpoints will ensure the brand image maintains its strength. There are three red logo variations, the standard, the simplified and the basic …
fundamentals
Logo Landscape
A1 logo landscapes allow for a more expressive use of the logo, they give us the ability to build different branded compositions for both print and digital applications. These design expressions can be built using the red A or the themed logos …
fundamentals
Colour
The updated A1 colour palette enhances visual recognition across all the touchpoints of the brand. The A1 primary palette connects more directly with the logo, containing different tones of red and black, whereas the accent palette allows different levels of adaptability in digital environments …
UI Elements
All the UI elements which can be used across the group, for all digital implementations.
fundamentals
Iconography
Icons help illustrate, guide and highlight information for our audiences. There are two categories of iconography, the functional and illustrative …
fundamentals
Photography
There are five photographic content categories, each fulfilling a specific role, they are detailed here …
fundamentals
Illustration
A1 illustrations are one of the elements in our toolkit that bring the brand to life. There is a set of characteristics determined by the A1 design ethos that defines how to select illustrations …
July 2023
fundamentals
Typography
NEW: A1 Serif Outline font for expressive headlines for download available.
Typography is integral to our identity, it’s how we visually present the voice of A1. To capture the tone of our varied audiences, we use typography functionally as well as expressively …
fundamentals
Auxiliary
Auxiliary design elements can be categorised into 5 Levels. The categories or levels are designed to facilitate the ordering and design of A1 activities which need identification …
fundamentals
Layout
The A1 layout system allows us to structure and organise all the design assets and content. Design ‘layout’ consists of the following elements: background, logotype, key visuals, boxes & disruptors and typography …
guidelines Archive
Archive: Sound
We are still working on the final details on some more design elements, layouts and styles. For the time being use the guidelines archive.
guidelines Archive
Archive: Diversity
We are still working on the final details on some more design elements, layouts and styles. For the time being use the guidelines archive.
Assets
Looking for images / illustrations?
In case of doubt about usage rights and restrictions please contact your MarCom department
Channel Specific
The A1 Brand in Use
Stationery
Business Cards | Envelope | Letterhead | Compliment Slip | A4 Folder
This content is only accessible for logged in users.
Environmental Design
Large common spaces | Learning spaces | Social spaces | Narrow spaces
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Fleet design language
Service Vehicles | Corporate Cars
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Merchandise and Events
Standard | Premium | Sport teams | Events
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ESG
ESG identifier guidelines
Usage | Properties | Don’ts | Get inspired | Downloads
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POS
Sales Concept | Design Guidelines Stationary Shops, Non-Stationary & Temporary Shops | Planning & Building Process
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UI Elements
Get Started | Core Definitions | Web Elements
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NEW
A1 Business
A1 Business Guidelines
Usage | Properties | Don’ts | Get inspired | Downloads
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A1 Bank
A1 Bank Guidelines
Usage | Properties | Don’ts | Get inspired | Downloads
This content is only accessible for logged in users.
Shortcuts
Understand our Brand
Brand Strategy
ESG
Brand Guidelines
Videos from all A1 countries
A1 Video Archive