Welcome to our design world
A strong brand needs a unique style. Therefore we introduced new design principles and guidelines so everything you create feels unmistakably like A1.
Our brand is always in movement.
Our guidelines and assets are updated regularly. Be sure to check the Design Portal when you start working on a new project, product or piece of communication.
The access to the guidelines and design assets is for registered users only. For accessing the full guidelines and assets, please log in.
fundamentals
Logo
Applying the logo in a consistent and recognisable manner across all touchpoints will ensure the brand image maintains its strength. There are three red logo variations, the standard, the simplified and the basic …
fundamentals
Logo Landscape
A1 logo landscapes allow for a more expressive use of the logo, they give us the ability to build different branded compositions for both print and digital applications. These design expressions can be built using the red A or the themed logos …
April 2023
fundamentals
NEW: Colour
The updated A1 colour palette enhances visual recognition across all the touchpoints of the brand. The A1 primary palette connects more directly with the logo, containing different tones of red and black, whereas the accent palette allows different levels of adaptability in digital environments …
Explore our design
For more information on our design without registering visit our Design Refresh overview.
fundamentals
Iconography
Icons help illustrate, guide and highlight information for our audiences. There are two categories of iconography, the functional and illustrative …
fundamentals
Photography
There are five photographic content categories, each fulfilling a specific role, they are detailed here …
fundamentals
Illustration
A1 illustrations are one of the elements in our toolkit that bring the brand to life. There is a set of characteristics determined by the A1 design ethos that defines how to select illustrations …
fundamentals
Typography
Typography is integral to our identity, it’s how we visually present the voice of A1. To capture the tone of our varied audiences, we use typography functionally as well as expressively …
fundamentals
Auxiliary
Auxiliary design elements can be categorised into 5 Levels. The categories or levels are designed to facilitate the ordering and design of A1 activities which need identification …
fundamentals
Layout
The A1 layout system allows us to structure and organise all the design assets and content. Design ‘layout’ consists of the following elements: background, logotype, key visuals, boxes & disruptors and typography …
guidelines Archive
Archive: Sound
We are still working on the final details on some more design elements, layouts and styles. For the time being use the guidelines archive.
guidelines Archive
Archive: Diversity
We are still working on the final details on some more design elements, layouts and styles. For the time being use the guidelines archive.
Assets
Looking for images / illustrations?
In case of doubt about usage rights and restrictions please contact your MarCom department
The A1 Brand in Use
Stationery
Business Cards | Envelope | Letterhead | Compliment Slip | A4 Folder
This content is only accessible for logged in users.
Non Commercial Spaces
Large common spaces | Learning spaces | Social spaces | Narrow spaces
This content is only accessible for logged in users.
Fleet design language
Service Vehicles | Corporate Cars
This content is only accessible for logged in users.
Merchandise and Events
Standard | Premium | Sport teams | Events
This content is only accessible for logged in users.
ESG
ESG Identifier guidelines
This content is only accessible for logged in users.
POS
Sales Concept | Design Guidelines Stationary Shops, Non-Stationary & Temporary Shops | Planning & Building Process
This content is only accessible for logged in users.
Shortcuts
Understand our Brand
Brand Strategy
ESG
Brand Guidelines
Videos from all A1 countries
A1 Video Archive