One Company.
One brand.
One voice.
These guidelines shall give you an orientation on how to communicate in communication, media and advertising. With the opportunity to act flexible, depending on special requirements of your market.
Our brand communication focuses on:
Inform
Involve
Inspire
Talking about technology we communicate short and precise – with a personal tone of voice.
Simple
Hands on
Because we
want to
Info
rm
Simple
Hands on
Because we want to
Inform
Because we want to
Inform
Residential
Making it easy for our customers at every interaction is our aim. Therefore we inform effectively and clearly. Speaking with a personal and active tone of voice.
B2B
Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.
Residential
Making it easy for our customers at every interaction is our aim. Therefore we inform effectively and clearly. Speaking with a personal and active tone of voice.
B2B
Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.
Our communication, especially talking to our customers – is always on eye-level.
Approachable
Caring
Encouraging
Because we want to
Involve
Residential
Connecting people to each other and the world means to involve. We communicate with our customers on eye-level, rather casual that corporate – always talking about solutions, not problems.
B2B
Being trustworthy we forster the personal relationship. We involve partners by acting confident and supportive – being part of their success-story.
Approachable
Caring
Encouraging
Because we
want to
In
vol
ve
Approachable
Caring
Encouraging
Because we want to
Involve
Residential
Connecting people to each other and the world means to involve.
We communicate with our customers on eye-level, rather casual that corporate – always talking about solutions, not problems.
B2B
Being trustworthy we forster the personal relationship. We involve partners by acting confident and supportive – being part of their success-story.
Speaking about us, we are optimistic and empowering. Always involving people with Storytelling.
Curious
Self-confident
Because we want to
Inspire
Residential
Exploring new possibilities in a connected world, creating digital advantage for business – that is what we deliver. Therefore we inspire by telling Stories, always being optimistic and empowering.
B2B
Being self-confident we show a “we can to this” attitude to our partners. To inspire them in their everyday business.
Curious
Self-
confident
Because we
want to
In
spi
re
Curious
Self-confident
Because we want to
Inspire
Residential
Exploring new possibilities in a connected world, creating digital advantage for business – that is what we deliver. Therefore we inspire by telling Stories, always being optimistic and empowering.
B2B
Know-how is part of success: We inform our partners simply and avoid complexity – making it easy for them. So they can benefit in their daily business life.
One voice.
One look.
Discover our extraordinary brand design.
Brand Communication Design
Understand, explore and create
Brand Strategy
Design Ethos
Assets & Tools