Sound
Sound is amongst the most powerful and striking design elements of the A1 brand. Sounds supplement the visual elements and contribute to the overall ‘brand experience’. This gives the brand an audible signature.
Sound logo
We have a modular soundlogo system which allows us to fit to the aesthetic in all our communication assets.
Sound logo bundle
The soundlogo exists as 12 different audio-file versions for all 12 musical keys.
The idea is to make the soundlogo aligned with the song that is playing in the spot beforehand.
User Interface / Alarm Sounds
To cover the overall demand for digital interfaces also from an auditory perspective A1 has unique UI-Sounds (user interface sounds) that help support the user experience on a product level.
Click: Sound that supports the haptic input
OK: Affirmation sound that says „all good, good to go…“
Play: Sound for play function
Pause: Sound for pause function
Record: Sound for record function
Attention Loop: This sounds shifts the attention of the user to the interface after idle input, when input needed.
Menu In: Sound for going into a menu and out of it
Menu Out: Sound for going into a menu and out of it
Error: Something went wrong
Critical: state that needs immediate user attention
Exit / Bye: Sound that is an acoustic good bye.
Brand music
Music is supposed to contribute to the brand values and the positioning of A1.
