The New EVP

A1 Employer Branding Playbook

Employer branding is how we tell the story of A1 as an employer – what we believe in, how we support our people, and why this is a great place to build a career.

A strong employer brand impacts every stage of the employee experience, from onboarding to career development, shaping a culture where everyone feels valued, supported and motivated to contribute.

A1 Employer Branding Playbook, your guide to shaping and communicating who we are as an employer.

Whether you’re in HR, Internal Communications or Marketing, this playbook is designed to equip you with the insights and tools needed to bring A1’s employer brand to life.

DOWNLOAD

The Playbook is available for A1 Employees registered users only. 

A strong Group EVP helps unite us with a common story, bringing clarity to who we are as an employer. It connects the countries and strengthens our identity, ensuring that A1’s purpose is reflected both internally and externally.

Why common story matters to A1’s future