A1 uses cookies to improve the user experience. Agree, if you accept the use of cookies and wish to continue. For more detailed descriptions of cookie types and additional settings, click
These are the A1 brand colours. White is our most frequently used colour, it forms the basis on which our logo sits, it gives emphasis to our images and messages and helps create a neutral and clean design language.
We use Hot Red as a tool for highlighting information, never as a solid background. The palette of greys is used for differentiation purposes. Cool Blue is a tertiary accent colour, used when a piece of communication already contains reds and greys and added differentiation is required.
A1 Hot Red
HEX: #da291c
RGB: 218/41/28
A1 Black
HEX: #000000
RGB: 0/0/0
A1 White
HEX: #ffffff
RGB: 255/255/255
A1 Cool Blue
HEX: #6295ac
RGB: 98/149/172
A1 Light Grey
HEX: #f2f2f2
RGB: 242/242/242
A1 Grey
HEX: #bcbcbc
RGB: 188/188/188
A1 Medium Grey
HEX: #999999
RGB: 153/153/153
A1 Dark Grey
HEX: #666666
RGB: 102/102/102
A1 Heavy Grey
HEX: #333333
RGB: 51/51/51
Indicative colour balance
This indicator shows the balance of colour that you should normally find in graphics for video environments.
*In video environments, red can cause technical problems due to compression. For this reason we must always test how red perfoms in final delivery formats and keep its use minimal.
Get all the colour codes for your A1 projects!
These are the A1 brand colours. White is our most frequently used colour, it forms the basis on which our logo sits, it gives emphasis to our images and messages and helps create a neutral and clean design language.
We use Hot Red as a tool for highlighting information, never as a solid background. The palette of greys is used for differentiation purposes. Cool Blue is a tertiary accent colour, used when a piece of communication already contains reds and greys and added differentiation is required.
A1 Hot Red
HEX: #da291c
RGB: 218/41/28
A1 Black
HEX: #000000
RGB: 0/0/0
A1 White
HEX: #ffffff
RGB: 255/255/255
A1 Cool Blue
HEX: #6295ac
RGB: 98/149/172
A1 Light Grey
HEX: #f2f2f2
RGB: 242/242/242
A1 Grey
HEX: #bcbcbc
RGB: 188/188/188
A1 Medium Grey
HEX: #999999
RGB: 153/153/153
A1 Dark Grey
HEX: #666666
RGB: 102/102/102
A1 Heavy Grey
HEX: #333333
RGB: 51/51/51
Indicative colour balance
This indicator shows the balance of colour that you should normally find in graphics for video environments.
*In video environments, red can cause technical problems due to compression. For this reason we must always test how red perfoms in final delivery formats and keep its use minimal.
Get all the colour codes for your A1 projects!
These are the A1 brand colours. White is our most frequently used colour, it forms the basis on which our logo sits, it gives emphasis to our images and messages and helps create a neutral and clean design language.
We use Hot Red as a tool for highlighting information, never as a solid background. The palette of greys is used for differentiation purposes. Cool Blue is a tertiary accent colour, used when a piece of communication already contains reds and greys and added differentiation is required.
A1 Hot Red
HEX: #da291c
RGB: 218/41/28
A1 Black
HEX: #000000
RGB: 0/0/0
A1 White
HEX: #ffffff
RGB: 255/255/255
A1 Cool Blue
HEX: #6295ac
RGB: 98/149/172
A1 Light Grey
HEX: #f2f2f2
RGB: 242/242/242
A1 Grey
HEX: #bcbcbc
RGB: 188/188/188
A1 Medium Grey
HEX: #999999
RGB: 153/153/153
A1 Dark Grey
HEX: #666666
RGB: 102/102/102
A1 Heavy Grey
HEX: #333333
RGB: 51/51/51
Indicative colour balance
This indicator shows the balance of colour that you should normally find in graphics for video environments.
*In video environments, red can cause technical problems due to compression. For this reason we must always test how red perfoms in final delivery formats and keep its use minimal.
Get all the colour codes for your A1 projects!