To website
Smarter
everyday
banking
Why are we diversifying?
The existing banking licence, an existing structure and working business processes
The ability to leverage on the significant existing customer base
The capability to combine different services to offer advanced client management and bundled services
„Given“ trust due to known reliability of the brand and ist manifestation in branches and people
Greater reach due to higher mobile and internet penetration compared to banking, especially in emerging markets
What defines A1 and does it mean for A1 Bank.
Empowering
digital life
Power source for everyday living
Human@center
Designed for … people Ease, convenience, lifestyle
Turning technology into experience
Next generation banking
Connectivity +
Foundation, the basis for trust
Basic Brand Model.
A1 Bank Purpose
The reason you exist (beyond making money)
Smarter everyday banking.
A1 Bank Vision
Shared picture of mission success for the next years
International expansion of A1 Bank in all A1 EU Countries
A1 Bank Mission
Master plan for creating value in the next few years
Customer journey focused smart solutions to empower financial life
A1 Bank Values
What do you belief in
Sustainability
We are conscious of our impact on the environment and society, and act in a way that is socially and environmentally responsible.
Trust
Customers need to know that their money and personal information are safe and secure with the bank.
Accessibility
Banks should be accessible to all customers, regardless of their background or financial situation.
Reliability
Customers expect banks to be dependable and consistent in their services, as providing reliable access to accounts and transactions.
A1 Bank Brand Essence
Personality
fast
flexible
dependable
A1 Bank Brand Essence
Voice – tone
simple
on eyeheight
direct
A1 Bank Brand Positioning
Summary of the brand in relation to competition and consumers mind
With smart solutions A1 Bank empowers the financial life of individuals by providing easy access to secure, affordable, and innovative services.
