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The pattern system contains angular features throughout – from the logo box, to the icons, typography and disruptor elements. The hexagon shape as a base speaks to this angular structure and the 3D dimension of the logo is invoked.
Patterns can be used in red or in the negative version. You can also use white when it is needed.
Complete
Crop
Pattern can be used in three colourways (Complete, gradient and negative). The style should remain consistent and new illustrations should not deviate from this style.
* Note: The line thickness of the pattern is always constant. The proportion of the colour white is dominant. The line thickness increases in proportion to the scale of the illustration.
Pattern fade out
We have the pattern with different endings (fade out) to adjust the pattern in communications, merchandising, etc. when needed.
Dont’s
The pattern system contains angular features throughout – from the logo box, to the icons, typography and disruptor elements. The hexagon shape as a base speaks to this angular structure and the 3D dimension of the logo is invoked.
Patterns can be used in red or in the negative version. You can also use white when it is needed.
Complete
Crop
Pattern can be used in three colourways (Complete, gradient and negative). The style should remain consistent and new illustrations should not deviate from this style.
* Note: The line thickness of the pattern is always constant. The proportion of the colour white is dominant. The line thickness increases in proportion to the scale of the illustration.
Pattern fade out
We have the pattern with different endings (fade out) to adjust the pattern in communications, merchandising, etc. when needed.
Dont’s
The pattern system contains angular features throughout – from the logo box, to the icons, typography and disruptor elements. The hexagon shape as a base speaks to this angular structure and the 3D dimension of the logo is invoked.
Patterns can be used in red or in the negative version. You can also use white when it is needed.
Complete
Crop
Pattern can be used in three colourways (Complete, gradient and negative). The style should remain consistent and new illustrations should not deviate from this style.
* Note: The line thickness of the pattern is always constant. The proportion of the colour white is dominant. The line thickness increases in proportion to the scale of the illustration.
Pattern fade out
We have the pattern with different endings (fade out) to adjust the pattern in communications, merchandising, etc. when needed.
Dont’s